Most Health Insurance Plans Are Full of Holes
If you make too much money to qualify for government subsidies, the Affordable Care Act (Obamacare) is punishing your success with skyrocketing premiums for coverage you can barely use.
High ACA Deductibles
You're paying massive monthly premiums, but your insurance doesn't even kick in until you hit a $8,000+ deductible.
Paying for Unused Benefits
Government plans force you to pay for maternity care, substance abuse treatment, and other coverages you may never use.
One-Size-Fits-All Approach
You're subsidizing the costs of sicker individuals because ACA plans cannot underwrite based on health status.
Who We Serve Best
Our private market strategies aren't for everyone. They are specifically designed for working Americans who find themselves underserved and overcharged by the current healthcare system.
Higher Income Earners
Making too much for ACA subsidies
If you earn over the subsidy threshold, you're paying full retail price for ACA plans. We help you escape the subsidy trap and find private plans that offer better value for your dollar without overpaying.
Healthy Individuals & Families
Paying for care you don't use
Why pay sky-high premiums for comprehensive coverage you rarely use? If you're generally healthy, medically underwritten plans reward your good health with premiums up to 40% lower than ACA options.
Self-Employed & Business Owners
Buying coverage on your own
Without an employer subsidizing your premiums, the cost of health insurance falls entirely on you. We specialize in finding tax-advantaged, affordable health solutions for entrepreneurs and freelancers.
Groups & Small Businesses
OFFERING BENEFITS WITHOUT BREAKING THE BUDGET
We help business owners offer competitive group health insurance and employee benefits — including group health, dental, vision, life, and disability — at rates that make sense for small and growing teams.

Rob Reisdorf
Founder, American Health Coverage
Licensed Insurance Broker — NPN: 17822144
We Work For You,
Not The Insurance Companies.
After more than a decade in the insurance industry, I kept seeing the same story play out. Hard-working Americans — business owners, contractors, families — doing everything right, earning a good living, and getting absolutely crushed by a health insurance system that rewarded dependency over responsibility. I started American Health Coverage because I believed there was a better way. There is.
As a fully independent brokerage, we have no quota to fill and no carrier to protect. We work with multiple top-rated carriers to find what genuinely works for your health and your budget — and we answer to you alone.
My wife Sara brings something most brokers simply can't offer. As a licensed pharmacist, she assists with operations and helps our clients navigate prescription costs and identify savings on medications — ensuring the plan we recommend actually performs in the real world.
