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    5.0
    Top Rated on Google & Trustpilot

    Protect Your American Dream.
    Ditch Overpriced Government Health Insurance.

    If you're under 65, healthy, and paying full-price ACA premiums — there are better private options. We find them for you for free.

    BestIndependent
    Broker
    #1 RatedCustomer
    Service
    TrustedNationwide
    Provider
    Rob Reisdorf and family

    Potentially Save Significantly

    vs ACA Plans

    100% Independent

    Working for you, not carriers

    National Producer Number

    NPN: 17822144

    Licensed Nationwide

    Verifiable on NAIC database

    Most Health Insurance Plans Are Full of Holes

    If you make too much money to qualify for government subsidies, the Affordable Care Act (Obamacare) is punishing your success with skyrocketing premiums for coverage you can barely use.

    High ACA Deductibles

    You're paying massive monthly premiums, but your insurance doesn't even kick in until you hit a $8,000+ deductible.

    Paying for Unused Benefits

    Government plans force you to pay for maternity care, substance abuse treatment, and other coverages you may never use.

    One-Size-Fits-All Approach

    You're subsidizing the costs of sicker individuals because ACA plans cannot underwrite based on health status.

    Plan Comparison

    Understanding Your Coverage Options

    We break down the four main "buckets" of health coverage so you can make an informed decision about what's best for your health and budget.

    ACA & ACA Alternatives

    Pros

    • Covers 10 essential health benefits including preventive and maternity care
    • Allows pre-existing conditions
    • Recognizable brand names
    • Covers catastrophic claims

    Cons

    • Very expensive especially for higher income earners
    • Requires out-of-pocket dollars first through deductibles and copays
    • Limited options
    • Network restrictions

    Short Term Medical (STM)

    Pros

    • Less expensive than ACA plans
    • Familiar structure similar to ACA plans
    • Effective bridge coverage for gaps in insurance
    • Variety of carrier and plan options
    • Many plans now offer terms up to 12 months

    Cons

    • Not available in all states
    • Must re-qualify based on health each term
    • Deductibles may reset each term depending on the plan
    • Availability and terms vary by state and carrier
    • Uncertain legislative future

    Health Sharing Ministry

    Pros

    • Has the look and feel of ACA coverage
    • More affordable than ACA
    • Sense of community and faith-based values
    • Variety of carriers and plans

    Cons

    • Health sharing, not insurance
    • Claim coverage not guaranteed
    • Must qualify based on health and lifestyle
    • Pre-existing condition periods of 2-3 years

    Defined Benefit Plan (Indemnity)

    Pros

    • Pays first dollar benefits with no deductible
    • Affordable and stable premiums
    • Great flexibility in choosing doctors
    • Excess indemnity paid back to you

    Cons

    • Need to be in fairly good health
    • Pre-existing condition period of 12 months
    • Structure is unfamiliar to some
    • Customer needs to be active in their healthcare decisions
    • Carrier selection is critical

    Plan features, availability, and terms vary by carrier and state. The information above reflects common plan characteristics and is intended as a general overview. Individual plans may differ. Contact us for a personalized review of your specific options.

    Not sure which plan is right for you?

    Take our quick 4-step quiz to find the best match for your situation, or download our free Plan Comparison Guide to review later.

    Free Comparison Guide

    Who We Serve Best

    Our private market strategies aren't for everyone. They are specifically designed for working Americans who find themselves underserved and overcharged by the current healthcare system.

    Higher Income Earners

    Making too much for ACA subsidies

    If you earn over the subsidy threshold, you're paying full retail price for ACA plans. We help you escape the subsidy trap and find private plans that offer better value for your dollar without overpaying.

    Healthy Individuals & Families

    Paying for care you don't use

    Why pay sky-high premiums for comprehensive coverage you rarely use? If you're generally healthy, medically underwritten plans reward your good health with premiums up to 40% lower than ACA options.

    Self-Employed & Business Owners

    Buying coverage on your own

    Without an employer subsidizing your premiums, the cost of health insurance falls entirely on you. We specialize in finding tax-advantaged, affordable health solutions for entrepreneurs and freelancers.

    Groups & Small Businesses

    OFFERING BENEFITS WITHOUT BREAKING THE BUDGET

    We help business owners offer competitive group health insurance and employee benefits — including group health, dental, vision, life, and disability — at rates that make sense for small and growing teams.

    ACA vs. Private Alternatives

    See why healthy individuals are leaving the marketplace for better private options.

    Feature
    GovernmentACA Plans
    Private MarketOur Alternatives
    Premiums
    High(unless heavily subsidized)
    Lower(up to 40% less for healthy folks)
    Enrollment Period
    Nov 1 - Jan 15 only
    Year-Round
    Network Size
    Often restricted (HMOs)
    Large PPO NetworksChoose your own doctor
    Customization
    One-size-fits-all
    Built around your needs
    Health Status
    Guaranteed issue(You pay for others' care)
    Medically underwritten(You get rewarded for health)
    Income Protection
    Not included
    Disability & critical illness available
    Long-Term Care
    Not included
    Available as standalone coverage
    Rob Reisdorf - Founder, American Health Coverage

    Rob Reisdorf

    Founder, American Health Coverage

    Licensed Insurance Broker — NPN: 17822144

    We Work For You,
    Not The Insurance Companies.

    After more than a decade in the insurance industry, I kept seeing the same story play out. Hard-working Americans — business owners, contractors, families — doing everything right, earning a good living, and getting absolutely crushed by a health insurance system that rewarded dependency over responsibility. I started American Health Coverage because I believed there was a better way. There is.

    As a fully independent brokerage, we have no quota to fill and no carrier to protect. We work with multiple top-rated carriers to find what genuinely works for your health and your budget — and we answer to you alone.

    My wife Sara brings something most brokers simply can't offer. As a licensed pharmacist, she assists with operations and helps our clients navigate prescription costs and identify savings on medications — ensuring the plan we recommend actually performs in the real world.

    Multiple top-rated carriers shopped on your behalf
    Our service is 100% free to you
    No pressure, no obligation
    We work for you — not the insurance companies
    Ongoing support long after you enroll
    Schedule a Free Review

    Comprehensive Protection

    Beyond health coverage, we help secure your entire financial future with specialized insurance products.

    Primary Service

    Health Insurance Under 65

    Private market ACA alternatives, short-term medical, and health share plans tailored for individuals, families, and the self-employed.

    Save up to 40% vs ACA
    Family Protection

    Life Insurance

    Term and whole life insurance policies to ensure your family's financial future is secure, no matter what happens.

    Tax-free death benefit
    Home Security

    Mortgage Protection

    Specialized life insurance designed specifically to pay off your mortgage so your family never loses their home.

    Keep your family's home
    For Small Businesses

    Group Health & Employee Benefits

    We help small and growing businesses build competitive benefits packages — group health insurance, dental, vision, life, and disability — giving you the tools to attract and retain great people without overpaying.

    Group rates for businesses of all sizes
    Retirement Protection

    Long-Term Care Insurance

    Protection for assisted living, nursing home care, and in-home care costs — so a health event doesn't wipe out a lifetime of hard-earned savings.

    Protect your retirement assets
    Income Protection

    Short & Long-Term Disability

    Income replacement coverage that kicks in when injury or illness takes you out of work — protecting the paycheck your family depends on.

    Your income is your most valuable asset
    Cash When You Need It

    Critical Illness Insurance

    A lump-sum cash payment upon diagnosis of a covered condition like cancer, heart attack, or stroke — so you can focus on recovery, not bills.

    Cash in hand when you need it most

    Trusted by Hard-Working Americans

    Don't just take our word for it. See why our clients rate us 5 stars across the web.

    Google
    5.0 • Verified Client

    "Rob really helped me navigate and understand the various options available — both on the marketplace and some alternatives. Super happy with my experience. I wouldn't hesitate to recommend him to anyone looking for health coverage."

    — Wendy M.
    Trustpilot
    5.0 • Verified Client

    "Rob is top-notch when it comes to finding health insurance. He leaves no stone unturned and looks for the perfect solution, always keeping cost in mind. Don't waste your time going anywhere else — let Rob do all the work."

    — Bobby T.
    Google
    5.0 • Verified Client

    "As a self-employed business owner I had no idea where to start with health insurance. Rob walked me through every option, explained everything clearly, and found me a plan that saved me hundreds a month compared to what I was paying on the marketplace. Genuinely impressed."

    — Kyle L.

    Frequently Asked Questions

    Straight answers to your most common questions about private health coverage.

    Latest Health Insurance Insights

    Stay informed with our latest tips, news, and guides on finding the right coverage.

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    Health Insurance Tips

    How to Choose Between ACA and Private Health Insurance

    Discover the key differences between marketplace plans and private alternatives to find what fits your family best.

    Read Article →
    Coverage Guides

    What Are Health Share Plans and How Do They Work?

    A complete breakdown of health sharing ministries, their pros, cons, and if they make sense for your situation.

    Read Article →
    Small Business

    Affordable Benefits Packages for Small Businesses

    Learn how to attract and retain top talent with group health benefits that won't break your budget.

    Read Article →

    Schedule Your Free Insurance Review

    Take the first step toward better coverage and lower premiums. Fill out the form, and we'll reach out to discuss your options.

    By submitting this form, you consent to be contacted by American Health Coverage via phone, email, and SMS regarding your insurance inquiry. Message and data rates may apply. Reply STOP to opt out of SMS at any time. Your information is 100% secure and will never be sold. See our Privacy Policy and Terms of Service for full details.